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Track email engagement and follow up effectively

See how recipients engage with your emails and take action at the right time.

Written by Julia

💡 Good to know: Email Tracking is enabled automatically in Mailbutler. If you'd also like to track link clicks, enable Link Tracking by default.


Step 1: Send your email

Compose and send your email as usual.


Step 2: Monitor engagement

Open the email in your Sent folder and view its tracking information.

Depending on your plan, you can see:


Step 3: Follow up at the right time

Using tracking insights, Smart Follow-Ups automatically recommends which sent emails may benefit from a follow-up.

Recommendations appear in the Email Tracking widget, where you can review emails that haven't received a reply and draft follow-up messages with AI.

👉 How do I use Smart Follow-ups?


Optional: fine-tune your Tracking

Depending on your needs, you can also:

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