How to activate Open Tracking in your email
Follow the steps to activate Open Tracking before you send an email.
Enable Email Tracking by default in Dashboard
You can enable Open Tracking by default.
- Log into the Mailbutler Dashboard (https://bowtie.mailbutler.io/).
- At the top right corner, click the drop-down menu next to your email and go to Preferences.
- Now, check enable Tracking under General.
You have successfully enabled email tracking by default and all your out-going emails will be automatically tracked.
Turn on notifications for Email Tracking
You may want to control the tracking notifications you receive. Mailbutler can send you notifications when one of your emails have been opened. Follow these steps to enable/disable tracking notifications.
1. Login to your Mailbutler Dashboard.
2. In the top right corner, click the drop-down menu next to your email and go to Preferences.
3. Under the Notifications tab, check/uncheck tracking Notifications.
4. Click Save.
View details about your tracked emails
Tracking Details gives you additional, detailed information about your tracked emails, such as open location, device, time.
How does Email Tracking work?
At Mailbutler, we use the same technology that email newsletter services use by relying on a 1-pixel image in your email.
So if you activate the email tracking for a specific email, Mailbutler automatically include a hidden 1-pixel image with a unique mail-ID into the outgoing mail.
Once the recipient opens your email, the recipient’s mail client or web service sends a request to our server in order to load the hidden 1-pixel image. Our servers then collect and store the mail-ID and the date/time of such request. We, in turn, pass on the date/time and mail-ID to your Mailbutler software where it is linked to the specific email and enables the Mailbutler software to display the second checkmark in the Sent folder.
Note: If the recipient has enabled image blocking in his mail program, our tracking pixel won’t be loaded. As a result, Mailbutler won’t be able to notify you whether this person has read your email or not. Furthermore, it can’t be specified who exactly opened your email. Mailbutler only shows you that somebody opened it.